On-Page SEO · QuarterlyUS, Multi-State
HVAC Service Brand - Multi-Region
On-Page SEOInternal LinkingContent Strategy
The Challenge
The site had thousands of pages of mixed-quality content and no clear topical structure. Long-tail commercial keywords were stuck on page 2–3 despite high commercial intent.
Our Approach
- Mapped 200+ keywords to intent (informational, commercial, transactional).
- Consolidated thin content and rewrote underperforming pages.
- Built topical pillars around refrigerants, thermostats, and seasonal HVAC operation.
- Implemented internal linking architecture aligned to keyword clusters.
The Results
131Keyword position changes
+12Positions for 'r32 vs r454b cost'
+11Positions for heat-setting terms
+9Positions for 'top rated HVAC'