SEO · 12-Month EngagementMichigan, Massachusetts
Fluresh - Multi-State Cannabis Retail
Local SEOLink BuildingContent StrategyGBP OptimizationTechnical SEO
The Challenge
Fluresh operates retail locations across multiple state markets, each with its own competitive landscape and regulatory complexity. Their organic presence was fragmented - strong brand awareness in some states, near-invisible in others. The backlink profile was thin and inconsistent.
Our Approach
- Rebuilt the backlink profile with a relevance-first acquisition strategy - 466 referring domains through local press, dispensary directories, and topical partnerships. Zero spam, zero PBNs.
- Cleaned and standardized NAP data across 50+ citations.
- Restructured location pages with LocalBusiness schema, conversion-focused copy, and internal linking.
- Built content clusters around high-volume local terms.
- Tracked ranking shifts on 60-day sprint cadence with quarterly strategy resets.
The Results
89.6KMonthly organic clicks
1.2MMonthly impressions
466Referring domains
1.7KTotal backlinks
7.5%Average CTR
253Keyword position improvements